A leaf from the Ecuadorian Amazon. Clean, sustained energy — no crash, no jitters. Hand-picked by the Kichwa people who have cultivated it for generations.
Families
Guayusa (Ilex guayusa) is a holly tree native to the Ecuadorian Amazon, cultivated for centuries by the Kichwa people of the Napo Province. HOJA sources exclusively from this region — single-origin, single-purpose.
Every leaf is hand-picked by 60 indigenous Kichwa families who have tended these trees for generations. Their knowledge, passed down through oral tradition, is what makes HOJA possible.
A single cup of HOJA contains approximately 80mg of natural caffeine — comparable to a standard espresso. The difference is how it's delivered: gradually, smoothly, and without the spike that leads to a crash.
L-Theanine is an amino acid that works in harmony with caffeine to promote relaxed alertness. It takes the edge off stimulation — giving you the focus of caffeine without the anxiety or jitteriness.
Found naturally in cacao and guayusa, theobromine is a gentle, long-lasting stimulant that improves mood and blood flow. It's part of why guayusa energy feels different — broader and more sustained than coffee.
Guayusa is exceptionally rich in antioxidants — among the highest levels found in any brewed leaf. These compounds help protect cells from oxidative stress, supporting long-term wellbeing with every cup.
- — Single-origin guayusa from Napo Province, Ecuador
- — Hand-picked by indigenous Kichwa families
- — ~80mg natural caffeine per cup
- — Contains L-Theanine & Theobromine
- — Exceptionally high antioxidant content
- — Fully recyclable packaging
Protecting the Amazon
Most agricultural products come at a cost to the land. Guayusa is different. It grows naturally within the existing forest canopy — alongside native trees, birds, and biodiversity — meaning the Amazon stays standing.
Monoculture farming strips the land of diversity and depletes soil over time. By sourcing guayusa grown in forest gardens, HOJA actively supports an alternative model — one where farming and conservation exist together.
Guayusa is grown alongside native trees in forest gardens — protecting biodiversity and preventing soil degradation.
60 Kichwa families earn fair income from their land without clearing it. Preservation becomes economically viable.
Every box sold supports a model of farming that keeps the Amazon rainforest standing, rather than replacing it.
